Ajay Devgn-Sidharth Malhotra starrer Thank God and Akshay Kumar starrer Ram Setu are clashing this Diwali on October 25. Both movies are having a slow start with the advance booking, and to change that, the distributors have started using different strategies to excite the audience.
To do so, Anil Thadani, who is releasing Thank God for Bhushan Kumar’s T Series has decided to give a hefty discount on the ticket price to lure the audience in. “Anil Thadani has sent out a clear mail to exhibitors across the country to keep nominal and regular pricing for Thank God. The distributor has asked the national chain owners to price Thank God at-least 20 percent lower than Ram Setu. His idea is to invite families in large numbers to the cinema halls and create an atmosphere of a perfect Diwali outing,” said a source close to the development.
The ticket pricing will give a bit of an edge to Thank God while the audience is choosing which movie to watch. “Well, that’s the idea, that’s the thought. They want to make cinema approachable to the masses again. The same strategy was adopted for 2022’s only blockbuster, Bhool Bhulaiyaa 2 as well, and the returns are there for everyone to see,” the source further added.