Salman Khan to be the face of skill-based online gaming platform Zupee!
Zupee which is one of India’s fastest-growing online skill-based gaming platforms has announced that Bollywood star Salman Khan will be its brand ambassador from now on. The gaming platform announced this news today. Zupee is planning to expand its influence in the growing skill-based online gaming space with this association. They are also aiming to pave the way to establish skill-based gaming as an entertainment source.
Talking about the same, Zupee’s founder and CEO, Mr Dilsher Singh Malhi, said “We are thrilled to have Salman Khan on board as our brand ambassador. Zupee’s portfolio of skill-based casual and board games are enjoyed by a diverse set of audiences. His mass appeal cuts across borders, demographics and cultures, as one of the most loved and iconic stars in the country. We are certain that this association will help in deepening consumer connect and propelling Zupee’s vision of bringing joy to players’ lives through meaningful entertainment even further.”
“Salman’s witty charm and fun demeanor fit perfectly with the brand’s ethos as the campaign’s core proposition pivots towards enjoying fun and byte-sized 10-minute gameplays. Working with Salman was an absolute delight, and we are sure online gaming lovers will enjoy seeing their favourite star share that experience with them,” he further added.
Salman Khan also talked about the partnership and said, “Zupee is one of India’s leading skill-based gaming platforms. Zupee’s fun and interesting take on classical casual and board games like Ludo & Snakes & Ladders certainly brings back the nostalgic feel and are a great way of entertainment on the go. The brand’s vision of bringing moments of joy to people’s lives through these casual & board games that can engage and entertain strongly resonated with me and I am excited to partner with Zupee to celebrate India’s growing love for gaming.”