This month on Valentine’s week, the first song titled ‘Naiyo Lagda’ from Salman Khan’s upcoming movie Kisi ka Bhai Kisi Ki Jaan was released. The song featured Salman Khan and Pooja Hegde and despite being trolled for the choreography it amassed 60 million views in less than 2 weeks.
Following the romantic number, the makers have planned to release the second song on March 2. According to the reports, the second song is titled ‘Billi Billi’ and it is a catchy number that will be launched nearly 50 days before the release of the movie.
To promote the song before its release, the makers sent cat masks to several journalists today and informed them that similar masks have been used in the song as well through a letter. They have also been encouraged to wear the said mask and create creative reels as a promotional strategy. Also, the makers have requested the journalists to participate in this unique activity which will start on Monday, February 27.
Helmed by Farhad Samji, Kisi Ka Bhai Kisi Ki Jaan is financed by Salma Khan under the banner of Salman Khan Films. The movie is touted to be a Hindi adaptation of the 2014 Tamil movie Veeram and it is set to release on Eid 2023. Aside from Salman and Pooja, the movie features a huge cast consisting of Venkatesh Daggubati, Pooja Hegde, Jagapathi Babu, Bhumika Chawla, Vijender Singh, Abhimanyu Singh, Raghav Juyal, Siddharth Nigam, Jassie Gill, Shehnaaz Gill, Palak Tiwari, and Vinali Bhatnagar.